Why image optimization is essential for brands to thrive


Image optimization is extremely critical for brands that want to improve their website user experience.

Representative image. News18

Brand managers have always understood the importance of leaving a mark in the minds of their customers, which is most vital when it comes to exposure to the target audience. While there are many ways to ignite that imaginative spark for the brand, what is more essential is the presence of the brand’s website for people to quickly find a place to go and explore it.

While brands understand the importance of having a website, they also need to consider that a website should be built with the kind of engagement it can generate in mind. What today’s consumers want are fast load times and a hassle-free online experience.

According to a report by brand watch, there are approximately 3.2 billion images shared every day on the Internet. With billions of images as well as videos created, processed and consumed daily, these visual assets play a vital role in our daily activities. In fact, the stock image market alone is valued at $4.7 trillion by 2027 globally. The global video streaming market, on the other hand, is expected to reach $149 billion by 2026. This affirms the importance of visuals and images and how they drive the heavy commerce of the web.

It is essential for brands to understand that images are vital for their customers to understand their products and services which they find effortlessly on their websites. And for websites to be nimble, brands need to adopt ways and means to ensure they augment them for the best user experience.

Image optimization and consumer connection

Image optimization is extremely critical for brands that want to improve their website user experience. To ensure customers don’t lose interest in the brand, executives need to strategize for a super-fast, high-quality image loading experience with images optimized exactly for their devices. It is extremely imperative for brands to organize their website design keeping in mind the best way to use images to engage with their customers. Moreover, the importance of image optimization can also be gauged from the fact that it helps connect users to the brand in ways one cannot imagine.

Image optimization: the true savior of a website

There are various aspects to back up the fact that websites need proper image optimization to become effective for customer use. Not only does image optimization help websites become more user-friendly, but it also helps generate brand recall value, as well-furnished websites tend to create a greater impact on the mind. of their long-term visitors. Here are some of the ways image optimization helps websites.

Improved page speed

According HTTP archive, in November 2018, images made up an average of 21% of a web page’s total weight. It is proven that if your website takes longer than 3 seconds to load, users are more likely to abandon it. Thus, it is essential that brands, whether large or small, plan to have proper image optimization in place to ensure that today’s tech-savvy people do not find your brand obsolete when they visit your web page.

Unoptimized images can slow down any website so much that users will only take a few seconds to leave. On the other hand, well-optimized images will not only ensure that the page loads quickly, but also that its images are well-aligned and clear.

Increased user engagement

The best user engagement happens when your customers get everything quickly and clearly when they visit your website. If even once your website is not loading fast, chances are the user will avoid it once and for all. Therefore, user engagement can only be maintained when you have well-optimized images on your website.

Real-time results

Another fact is that if your search ranking improves, that means you can capture more users, and maybe your website will become more results-oriented. A lot of research has been done by marketing leaders including Kissmetrics, Moz, etc. on the relationship between conversions and page load speed. According to Kissmetrics, 79% of shoppers who are dissatisfied with webpage speed or performance never buy from the same site again.

Dynamic Search Engine Optimization (SEO)

No one can deny the fact that SEO looms large for all digital marketers. To become more and more visible, brands must strengthen their SEO results. Who doesn’t want to get top rankings for their website pages? And one of the factors to this is the loading speed of your web page. So, image optimization helps ensure that your images rank in Google image searches.

In a word

Brands need solid strategies to establish themselves, then survive, then ultimately thrive. The very first thing that comes to mind when someone thinks of a brand is their website and online presence, regardless of industry. Therefore, it is worth discussing in the boardroom like any other crucial business strategy, image optimization being one of the main assets to get the best results from the website.

The author is CEO and co-founder of ImageKit. Views are personal.

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