HOUSTON, January 26, 2022 /PRNewswire/ — SEO Company secret marketing turned heads in September after moving the agency to a 4-day work week. Now, 3 months later, they are revealing the official stats behind the impact of the new schedule on their operations.
Founder Gregory Melon had this to say: “The only time you hear about 4-day work weeks is when a big multinational talks about ‘maybe’ considering the ‘possibility’ of ‘exploring’ it. But very few Many companies are actually embracing it, let alone actually measuring the results or at least discussing it publicly, so we wanted to see what kind of impact it would have on a small business like ours.
Covert CMO Louis Glover explained, “It was important that we had a separate ‘before and after’ metric to quantify the overall impact of a 4-day work week. So we surveyed our entire team a few weeks before launching the new work schedule, then distributed an identical follow-up survey 3 months later for direct comparison.
The 13-question survey used a simple 1-5 scale that staff used to rate different components of their job such as work-life balance, job satisfaction and other elements of the job.
The only variable not included in the survey was productivity, which was instead measured as the percentage of tasks completed on time by each employee during the 3-month period.
Surprise surprise: Everyone loves the new schedule. But how has this impacted the actual business?
“On-time task completion and productivity increased by +14%. Staff’s own assessments of their work/life balance increased by +17%. And finally, overall employee job satisfaction increased by +21%,” said Gregory. “So our staff get more work done, in less time, and are significantly happier. What’s not to love about that?”
Gregory commented: “It’s really not that complicated: happy staff perform at a higher level. We work to live, not the other way around.”
About Secret Marketing
Texas SEO Company Covert Marketing is where enterprise clients go for more website traffic and higher Google rankings. Covert’s proven methodologies help organizations across the country attract more of their own ideal customers, all with a verifiable ROI.
SOURCE Hidden Marketing