As Google handles over 91% of the world’s online traffic, it’s important to improve your visibility on the search engine. However, search engine visibility isn’t just about showing up on the first page. Unknown to many, some internet users will only connect to sources they trust.
Unfortunately, building a big following isn’t easy, especially in today’s digital world where every brand seeks attention online. As such, you should take advantage of all the options available including claiming your panel of authors to set yourself apart from the competition.
WHAT IS THE AUTHORS PANEL?
Although new to many, the concept of âauthor panelâ as a concept of search engine optimization is not new. For years, Google has released several features to provide insight into online content authors. For example, in 2005, Google launched the âAgent Rankâ initiative. This initiative used digital signatures to assign content ratings based on the author’s reputation.
That said, the Google author panel is a description box that Google displays on the search engine results page next to the results of a search entity, which can be a business, organization, person, or Event. The information appearing in this description box is taken from the platform’s Knowledge Graph, otherwise known as the Google database.
If you don’t know, the Knowledge Graph is Google’s information system that helps the search engine understand information about individuals or businesses online and their relationships. The system pulls data from a variety of sources including Google My Business, social media, reputable websites, and Wikipedia. This information is then updated whenever changes are made to the source.
Google’s info sheet may include:
- Images, videos and other visuals
- Social media profiles
- Websites of individuals or companies
- Business facts
It gives your users an idea of ââwho you are or what your business is all about.
HOW TO CLAIM YOUR AUTHORS PANEL
Claiming your copyright panel is beneficial to you and your business as it gives you control over the information displayed. While setting up an author panel can be tedious, its importance and benefits on search engine pages are worth the effort. Follow these steps to claim yours:
Create a Google Account – You need a Google Account to claim and verify your copyright panel. If you don’t have one, simply register on Google.com by filling in the necessary information. Note that Google uses this account to verify your information, identity and any other association.
Search Yourself on Google – Once you have a profile, go back to the Google search query and search for yourself or any other entity (business or corporation) that you are associated with. The Google Knowledge Panel will appear as the top search engine result.
Claim Author Panel – Once the Knowledge Panel appears in the search results, scroll to the end of the panel. There will be a âClaim this Knowledge Panelâ button immediately after the panel. Click on the button and you will be taken to a new window where you will need to verify your paternity.
Note that you may need to verify your identity using your preferred social media platform. After successful verification, you can now manage your author info sheet.
Conclusion – Claiming your panel of authors is a prudent decision for many reasons. This not only increases your ranking on Google, but also makes it easy for people to find what they are looking for. It’s also an easy way to fuel your digital marketing strategy. You can use your author panel to build brand awareness and help drive traffic to your website. Remember to consistently build quality knowledge on reputable platforms to fuel Google’s knowledge graph of what to show on the panel.
Mike Gingerich is President of Digital Hill Multimedia (www.DigitalHill.com), a web design, web software and social media marketing company from Goshen. He is also a business blogger on technology, marketing and growth. For more information, visit www.MikeGingerich.com/blog/.