Digital intelligence company Similarweb, which specializes in web traffic analysis, has acquired Rank Ranger, a market leader in SEO and rank tracking.
Similarweb is headquartered in New York and has an office in Sydney. Its A/NZ customers include Woolworths, Australia Post, Big W, Arnotts and Tourism New Zealand.
The new acquisition expands Similarwebs’ capabilities as a comprehensive SEO suite for organizations by combining its keyword research and analysis capabilities with Rank Ranger’s search term ranking tracking.
Similarweb claims that for the first time, this combination will give search professionals and marketers a full understanding of their relative market share beyond the keywords they track.
It says users will be able to monitor, track and report on keyword rankings over time across all major search engines, now connecting their rankings for key search terms with the actual traffic generated by those terms.
Similarweb claims that integrating these capabilities into users’ daily workflow allows them to maintain high rankings for their products and services and design winning campaigns.
He says the built-in tools will also give users the ability to react when rivals compete for the same keywords or when search trends change in their markets.
Similarweb states that users will be able to quickly identify the most effective ways to drive traffic growth and therefore achieve greater returns on their search investments.
Rank Ranger tools and features include:
- Overtime ranking tracking for important keywords or groups of keywords
- Search optimization for local markets as well as nationally
- Link management and measurement of backlink campaigns on ranking performance
- Advanced SEO and Digital Marketing Reports
- Landing Page Optimization
- Multiple Enterprise Platform Integrations
Similarweb CEO Or Offer says winning in search marketing is critical to business growth.
“By combining our industry-leading keyword traffic analysis features and unique datasets with Rank Rangers’ ranking and SEO tracking tools, we’re dramatically expanding our suite of SEO products to businesses, which were convinced they would lead to a powerful competitive advantage for our customers,” he says.
Rank Ranger CEO and Founder Shay Harel says he’s excited to partner with Similarweb.
“Similarweb has quickly become the standard for businesses to gauge their competitiveness on the web and mobile web,” he says.
“We believe our approach to search ranking and monitoring is truly complementary with Similarwebs’ keyword analysis capabilities and best-in-class traffic data.”
Rank Ranger will continue to operate as Rank Ranger, a Similarweb company. Financial terms of the acquisition were not disclosed.