SEO for Small Business: How to Optimize YouTube Videos for More Sales


Improving SEO for small businesses is imperative in order to be able to reach the target audience and inevitably improve sales. A well-executed SEO can help a small business get on the first page of a Google search. The same principles apply to YouTube videos.

SEO for Youtube

YouTube works the same as Google: as a search engine. It brings to the user what its algorithm thinks are the videos most relevant to what is wanted. A small business can spend a lot of time, money, and other resources producing amazing video content for YouTube, but without proper use of SEO, it won’t reach its target audience.

According to Delmain, Americans watch more than 10 billion videos each month. With the sheer volume of videos uploaded to YouTube daily, it is essential to apply the proper search engine optimization strategies to boost the video in order to reach its target market.

Perfecting a video’s SEO can benefit the business in the long run, as effective SEO can reach more and more target audiences long after its planned promotional campaign, all with little to no video maintenance. over time.

Also Read: How To Make TikTok Ad Creatives That Convert For Ecommerce

SEO for Small Business: 7 Ways to Improve Your YouTube Video Rankings

YouTube is the second most visited website in the United States, said Light up business. Properly optimized video can not only put your video in front of many viewers and increase traffic, but it can also create a great online presence, build brand awareness, and increase revenue. Here’s how to properly execute a good SEO strategy.

7. YouTube channel details

Your YouTube or “Channel” profile should bear your business name, do not abbreviate it, and do not leave parts of the name like “Inc”. It can help YouTube and Google to make the connection between the already pre-existing online presence of the small business on the web, YouTube channel and Youtube videos.

Speaking of pre-existing online presence, link all of your different social media profiles to your YouTube channel to really help YouTube and Google make the connection that they’re one and the same small business. Include your website, blog, Facebook page, Twitter, Pinterest, Google+, and Instagram.

When writing the “About” section for the business, include information about the business as well as target keywords that may be of interest to potential audiences.

6. Video file name and title

Delmain said that before you even download the video, be sure to change the filename to something that includes your keyword or target phrases. It’s a little touch that can help build stronger SEO.

Once you’ve uploaded the appropriately titled file, then it’s time to come up with a video title that includes the target keyword phrases that the target audience will be able to see. Remember there is a 55 character limit.

An example of a highly optimized title might be “LA Cookie Shops: Best Cookies in Los Angeles California”.

Make sure to put your main keyword first, you can include your brand name or website name at the end of the title, but prioritize your keywords because these are the ones people are looking for usually.

Remember that an effective and tempting title can force your target audience to click on your YouTube video first among the plethora of options.

(Photo: Carlos Muza / Unsplash)
A properly executed SEO strategy can increase traffic, create a great online presence, increase brand awareness, and increase revenue.

5. Description of the video

This is the most important part of downloading the video according to Delmain. It is crucial for internet video marketing.

It is suggested to write at least 1000 characters. Search engines go through the description of the video with a fine tooth comb and you want to give them as many key words and phrases as possible to index.

Talk about the video, your business, include a link to your website, how to get contacted, and include your profiles on social media. The more there is to associate with your video through the words in your description, YouTube and Google can push it to the right people.

4. Category and labels

This is the easiest way to separate your videos by YouTube, using categories and tags. Pick the appropriate category for the video and for your small business and try adding 10 or more tags that contain your keywords and the appropriate tags for the video.

3. Transcription

Upload a transcript file of your video so that it is accessible to a wider audience. A transcribed video also gives Google additional information to explore, perfect for SEO.

2. Space for your videos

Don’t just empty all your videos at once. You want to be able to show Google that you’re actively on your channel and that you’re working on creating more content, which they want.

Also make sure to reply to comments on your videos, this lets Google know that you are active in the community.

1. Share!

After uploading your video, share it to get organic traction. Embed the video on your website, post it to Facebook, pin it to your Pinterest boards, tweet the link on your Twitter, post it on Google+ under your company profile, and if you have an email newsletter, include let your followers know about the video.

Backlinks to your video from other sites will help your videos rank higher in YouTube searches.

If you want your small business to thrive, check out the six tech tools that can help you get there.

Related article: SEO for Small Business: 5 Free Online Tools to Improve Your Site’s Google Rankings


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