SEO is one of the biggest reasons ecommerce sites like Amazon are worth $ 800 billion!
It’s hard to find a balance between running your business and staying up to date on the latest SEO news. But, it must be done!
To help you out, we’re here with some tips for optimizing an ecommerce site for search engines. We will cover topics such as: what kind of content should you produce? What keywords should you use? How often should you update your website? And much more!
Read on to learn all about SEO for ecommerce websites.
What Is SEO For An Ecommerce Website?
What exactly is SEO? The letters SEO create an acronym for search engine optimization. Over the past decade, the SEO industry has changed dramatically. In the past, it was all about getting your website number one, no matter what.
In the past, the goal was to get your site to the top of Google search results no matter what. This meant unscrupulous practices, such as keyword stuffing and bad linking habits.
The sites got the company name but didn’t add much value to the customer. Fortunately, today things in the SEO world are very different!
SEO Practices Today
Thanks to new algorithms released by Google and better business practices, SEO has become a customer-centric industry. Not only do businesses try to rank high in Google search results, but they also strive to provide customers with the most value possible. By providing relevant content and easy-to-navigate websites, SEO helps businesses connect with their audience.
What does your business’ online presence look like right now? Do you have a website like this today? Are you active on all of your social media accounts? If a customer has a question, do you have more than one way to contact you for answers? All of these considerations relate to what SEO is. By improving your online presence, you will be able to maximize returns on your e-commerce site.
Why are keywords important?
Next, when you think of SEO for an ecommerce website, you need to consider keywords. When you type a question into Google, the words you use are important. Over time, Google notices the type of words people include in their questions. These popular words turn into SEO keywords.
When you create content for your ecommerce site, such as articles, you’ll want them to include SEO keywords. This way, when someone is looking for an answer to a question, they are more likely to find your site.
How to do a keyword research?
Then there is a specific process to determine which SEO keywords are popular. This is commonly referred to as keyword research and it is the key to the success of an ecommerce business. People search the internet with questions all day long, so if you can help them find answers on your website, they won’t visit!
To perform SEO keyword research, you will need to use online software. There are dozens of different tools that can do this for you, but Google’s free Adwords keyword planner is a good option to start. You can upload keywords and it will give you estimated search volume along with other suggestions.
Another useful site is Ahrefs, which is a tool that analyzes your website’s backlinks. This will give you insight into which keywords are driving the most traffic to your site.
Keyword tips and tricks
The goal of SEO Keyword Research is to choose keywords that have low competition, but high search volume. The harder it is to rank a keyword, the fewer people will search for it. If you have a smaller niche, you can use such keywords, but if not, you may need to stick to a small list of keywords.
If you answer the customer’s question correctly in your article, customers will likely crawl more of your site. You can even include a call to action at the end of your article, encouraging potential customers to look around you.
However, if they start looking around and have a hard time navigating your website, they won’t stick around for long. Whereas, if you have a properly optimized website, customers will enjoy the experience of exploring your business.
What’s going on in on-page optimization? For starters, you’ll want to make sure you have the best page speeds. The last thing you want is for a customer to click on your website, only to end up with long load times! In our fast-paced society, a page that takes more than a few seconds to load is a page that can be skipped.
Next, you’ll want to respond to your mobile clients, as well as PC users. When your website has mobile functionality, it will be easy to navigate the page using a smartphone. Chances are, most of your customers will be using a smartphone to shop anyway.
Our brains tend to read between 100 and 400 words per minute. Ultimately, your customer is looking for answers, so make it easier for them to find that information.
That’s why you’ll need big fonts and clear text. There is no need to incorporate tiny letters or fancy writing.
Finally, you’ll want to optimize your images. If your website uses stock photos from Shutterstock or another vendor, you should consider removing them and adding new images with the editorial staff.
Original photos vs.
When you create original images to use on your site, they are more likely to stand out from standard search results. Stock photos are extremely common in ecommerce businesses and there is nothing wrong with using them as long as they are relevant to your topic!
However, if you can put together compelling graphics that tell a story about what you do better than others, it will help make your content worth sharing. This means people will see it in their social media feeds and be more likely to click on it when they like what they see.
This element of social media is another of the most important parts of SEO for ecommerce businesses. You’ll want to get all of your customers to share your content so that it reaches even more people. If a customer likes what you do, they’ll be happy to thank you on their favorite medium.
After all, if you can’t get friends and family to talk about your business, who will? And without that kind of online presence, how will new customers know about your business?
Social media marketing
The words “social media marketing” probably conjure up images of paid advertising and other very expensive strategies. However, there is more to social media marketing than buying ads. You can create engaging content that people will want to share for free!
We find that the number one factor in engagement is consistency. If you post regularly on social media platforms, your audience is more likely to contact you when they need service or support.
There are many ways for e-commerce business owners to market their products online. But if you take your time and think outside the box, it shouldn’t be difficult to get customers in through the front door!
What is link building?
Next, on your SEO checklist for the ecommerce site, you will need to learn more about link building. Link building is all about using different types of links to make your site more popular. It is also one of the best off-page SEO techniques.
Link building includes both paid and natural links, as well as links from other websites to yours.
To put it simply, link building is one way to get other sites to promote your business. When you use the link building tactic, Google considers your site to contain quality information. If Google thinks that you can adequately answer the question asked in the search engine, you will get better rankings.
One of the ways Google determines whether or not you can help searchers is by rating your website. A website that links to useful resources and that other sites link to will have more power.
As you begin to delve deeper into the world of bonding, you will hear the terms external and internal. an external link is a link to a site other than yours. These are the external links that will help you rank higher on Google. Internal links are links that direct customers to other areas of your website.
Internal links are a great way to guide customers to areas of your website that can help them more. For example, let’s say you have an article on your ecommerce blog about saving money on clothes.
If clothing is one of the items you are selling, you can include an internal link that directs customers to the product page. The most important part of link building is that links are contextual and useful for the reader.
Improve Google ranking
As you can see, SEO for an ecommerce website isn’t all about quick web pages. Your website should deliver value to the customer, making it easy for them to find the information they need. To retain customers, your website needs fresh content, easy-to-read fonts, and photos.
Remember to find the perfect keywords when creating articles for your blog. Start reviewing the different keyword research software platforms today. For more helpful tips, read another guide!