In a conversation, few things are as irritating as someone discussing semantics. Some people will talk about anything without staying on topic or making a point. Luckily for all of us, as far as SEO, arguing that semantics can be an asset as you strive to rank higher in the eyes of Google’s algorithm. In this case, the semantics in question refers to a marketing tool called Semantic SEO. One of Google’s newest inventions, semantic SEO, refines your web content to improve the meaning and timeliness of what you post online.
Today, pleasing the algorithms of our favorite search engine is at the forefront of every marketer’s mind. Semantic SEO is another tool to help your law firm increase the likelihood of marketing success. If your semantic SEO strategies are successful, you could see your law firm being awarded a featured snippetwhich is one of the most coveted and exclusive marketing tools. So what does it take to ensure that GOOGLE9000 opens the pod bay doors to your law firm almost every time? First, let’s talk about the evolution of Google’s all-important AI and how it examines your law firm’s website to determine rate and ranking.
Semantics… Check… SEO Boom!
Imagine you’re in a supermarket and come across one of those robots from “Lost in Space” looking for spills, debris, and other hazards to clean up. They relentlessly walk every inch of the grocery store aisles to make sure it’s the best environment for their customers. Google’s old algorithm worked the same way, except we’re replacing the supermarket with the internet and bots crawl every piece of content online, including your law firm’s website.
Over the years, Google has developed new ways for the algorithm to evaluate and rank content, making AI decisions more human-like and less Nostradamus-like with sleep deprivation. If they could improve the way they deliver search results, users would get to their destination faster, and Google would become a trusted hub for getting there reliably. When your bread and butter are strong search results and you’re making a lot of money, it’s hard not to see how one influences the other.
During the evolution of Google’s AI, tools like Hummingbird, which focused on the context of queries, emerged. After Hummingbird, they created Rank Brain so that the algorithm could anticipate search intent. Google even provided marketers with knowledge graphs for reference. Unfortunately, none of these tools were sufficient. Even the most informed guessing game is still a gamble.
Semantic SEO differs because of how it interprets content. Instead of relying on search queries or mind reading, the algorithm uses semantic referencing to examine context, facial expressions, and writing tone. The more human, accurate, and thorough the content, the more likely Google’s algorithm is to rank and evaluate it positively and place the content in search results. The pinnacle of this journey could be a featured snippet, and semantic SEO could be your sherpa.
No Stone Unturned
When a user searches for a question, they want the full answer. Leave the mysteries to Benoit Blanc. If a user misses the mark on their initial search, they continue down this rabbit hole until they find what they’re looking for or, worse, give up. When creating content, think about how you could answer this question unambiguously. The algorithm searches for that unique content that meticulously answers a question. The algorithm is satisfied when your law firm’s content exhibits increasingly close trends in that direction.
As your content moves up the rankings, you’ll begin to learn how to fine-tune your law firm’s blogs, webinars, articles, videos, and social media to give the algorithm what it needs. wanna. Practice makes it close to perfection. Once you check all the boxes, a featured snippet could be the reward. As we discussed in a previous post, featured snippets are the main search results a user sees, like a newspaper headline. All other search results require the user to scroll to read. Such exposure is why semantic SEO is on the rise, and your law firm content should keep pace.
Semantic SEO is another tool that Google uses to help its algorithm evaluate and rank web pages as if they were the user. The more human the AI decisions, the better. In the past, AI relied on less intelligent methods to deliver information-rich content and articles to a user, such as the context of their queries and, believe it or not, eReader-like technology. spirit. Google’s main source of income is the reliability of its search results, and the evolution of its algorithm leads to semantic SEO. The purpose of semantic SEO is for the algorithm to evaluate and rank content based on the quality of information it provides, visual aesthetics, and facial expressions in images. Websites and businesses that use semantic SEO strategies as a guide focus their efforts on ensuring that each piece of content perfectly answers a specific question. The algorithm will be delighted if you consider every follow-up question imaginable and address it in content. Satisfy the AI enough, and Google can grant you a featured snippet, Mount Everest of marketing tools.
We work side-by-side with our clients to understand the intricacies of semantic SEO, catapult their content to the top of search results and grab the attention of Google’s algorithm.