Sarah Bird leaves Moz after 14 years at Seattle SEO software startup, including 7 as CEO


Sarah Bird. (Photo LinkedIn)

Sarah the bird is leaving Moz, the Seattle-based SEO software startup she joined in 2007 and led as CEO for more than seven years. The company was acquired last June.

A prominent presence in Seattle’s tech community, Bird is a former lawyer who started at Moz as a COO. She became CEO in January 2014 after the departure of Moz co-founder Rand Fishkin.

In a blog post On Monday morning, Bird called his stint at the company “wonderfully wild,” but said, “It’s time for me to move on and make room for new voices, new leaders. “

She said she planned to take the winter to “reflect, rest, and cherish loved ones,” and in an email to GeekWire said her only other immediate goals were to finally watch all of “Game of Thrones” and perfect it at home. recipe for the famous Cinerama chocolate popcorn.

She said she didn’t know what the future had in store for her, “but I know it will be a great adventure.”

In 2014, when she took over as CEO, Bird said she was excited and touched by the opportunity to lead the company.

“Moz has consumed the majority of my waking hours since 2007,” she said. “I like the company. I am honored to be asked to take the helm.

The Email Marketing Company I contact, a subsidiary of J2 Global, acquired Moz over the summer and in August Bird took on the role of Executive Vice President and Chief Revenue Officer of the Moz Group, under J2.

fish skin and his mother Gillian muessig started Moz in 2004. Originally known as SEOMoz, it has grown into one of Seattle’s top startups. It was profitable, growing, and # 10 on the GeekWire 200, our list of the best private tech companies in the Pacific Northwest, when it was acquired.

“The shared goal of providing powerful digital marketing solutions is a perfect fit for our brand, our people and our community,” Bird said in a June statement regarding the acquisition.

Sarah Bird, left, at the 2017 GeekWire Awards in Seattle when she was nominated for CEO of the Year alongside Smartsheet’s Mark Mader (who won), Outreach’s Manny Medina, and Matt Oppenheimer of Remitly and Kieran Snyder, CEO of Textio. (Photo from GeekWire file)

In 2017, Bird went through a tough start up, cutting 28% of Moz’s workforce as part of a larger initiative to refocus on search engine optimization as other parts of the business were lagging behind.

In June, Moz employed 177 people. The company acquired six other startups and had raised $ 29.1 million in outside capital prior to the acquisition.

Fishkin left Moz in 2018 and stepped down from the board in September 2020. He now heads the Seattle marketing startup. SparkToro.


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