My Favorite SEO Keyword Tools

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Keyword research remains essential for search engine optimization, providing insight into what consumers are looking for and their words to describe those items.

I have listed my favorite keyword tools from Google in this article. I have also included useful third party tools with free and premium versions. All of these are in addition to free Google Trends and Google Search Console, essential components of any keyword toolkit.

Autofill

Autocomplete is built into Google’s search box and major browsers like Safari and Chrome. Based on popular queries, autocomplete predicts what a searcher will type next.

AutoComplete predicts what a searcher will type next.

To use autocomplete for keyword research, type in the target query, then use the suggestions to optimize your content.

You can also use one of the many third-party tools that collect hundreds of keyword phrases from autocomplete.

keywordtool.io offers free and paid options for reviewing keyword lists, with filters. Type in your main keyword and the tool generates Google’s predictions for it.

Screenshot of Keywordtool.io

Keywordtool.io provides keyword lists using filters.

Add additional words in “Filter results” to narrow down the suggestions. Use the “Negative keywords” box to exclude predictions.

The free version shows all the predictions for your main keyword. It also lets you filter by a common word, exclude results containing a word, and generate predictions in the form of questions.

However, the free version does not allow you to download listings or view metrics such as search volume and competition. Nevertheless, in my experience, it is beneficial for generating ideas and optimizing content. (Another tool, SearchVolume.ioprovides the number of searches for free – up to 800 phrases in bulk.)

Screenshot of Keywordtool.io

Add additional words in Keywordtool.io in the “Filter Results” box to narrow down the suggestions. Use the “Negative keywords” box to exclude predictions.

‘Associated researches’

Google’s “related searches” help users narrow down their queries. The section is usually found at the bottom of search results pages for all devices.

Screenshot of "associated researches"

Google’s “related searches” usually appear at the bottom of search results pages.

Smartphone search results include additional suggestions, such as “People also ask”, “Refine this search”, and more, depending on the phrase. All can generate content optimization ideas.

Keywords everywhere is an extension for Firefox and Chrome to download “Related Searches” from Google and Bing for a given term (via “Copy” or “Export”).

Screenshot of Keywords everywhere

Keywords Everywhere is an extension for Firefox and Chrome to download “Related Searches” from Google and Bing for a given term.

The plugin also displays Google Trends data for a query. This is another source of keyword data straight from Google.

The tool is free for an unlimited number of “related searches”. The premium version provides metrics for these phrases, such as volume and competition.

Research snippets

Google produces search result snippets based on the query and the searcher’s presumed intent. Scanning these snippets can generate content ideas.

Screenshot of search results for "classroom tools"

Analyzing search result snippets can generate content ideas.

text optimizer is a Chrome extension that parses search snippets and creates a list of terms to include on your page. Simply load your page in Chrome and click the tool icon to rate some or all of your text.

This is another option for optimizing content – for Google and Bing. The web version is premium, but the extension is free.

Screenshot of Text Optimizer

Text Optimizer is a Chrome extension that analyzes search snippets and creates a list of terms to include on your page.

“People also ask” and “People search next”

Finally, “People also ask” (and the new “People then search“) help users discover follow-up questions for a given topic. Review these questions and queries, then click on some of them. All provide content and ideas for optimization.

Screenshot of "People also ask" for the query "classroom tools"

“People Also Ask” (and the new “People Also Research”) helps users discover follow-up questions for a given topic.

A free tool called Also requested identifies follow-up questions in a query, providing a view of the possible path to purchase.

Screenshot of AlsoAsked for phase "classroom tools"

AlsoAsked identifies query follow-up questions, such as “class tools” in this example.

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