Leeds-based research marketing agency Wolfenden has been selected to work on SEO and digital PR for waterproof accessories brand Sealskinz.
Following a competitive pitch, the brand named Wolfenden based on his retail experience and SEO performance on the Shopify platform.
The agency will work with the brand to strengthen its organic visibility and notoriety.
He also plans to bolster the site with technical SEO while securing media coverage through data-driven PR campaigns. In addition, the agency will aim to improve data tracking and analysis to support the brand’s business growth.
Wolfenden Managing Director Daisy Wolfenden said: “This is an incredibly exciting victory for our team, many of us already having a strong affinity with the Sealskinz brand. The Sealskinz brief really draws on our main strengths as an agency; activity that not only has a direct impact on organic revenue, but also helps strengthen the performance of the brand. We really can’t wait to see what we can accomplish together.
Sealskinz Director James Moody added: “The agency’s solid experience in online retailing as well as demonstrable results ensuring coverage in lifestyle publications won us over; especially as we seek to reach a wider audience outside of specific outdoor activity niches. Wolfenden will play a key role in helping us evolve our brand positioning into a lifestyle space. “