Is it a ranking factor?

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For years, SEO professionals have lived in Google Search Console (formerly Google Webmaster Tools) almost as if we are building our own Sims world for SEO.

If you have mastered the art of optimizing your website using Google Search Console, your site is probably locked.

But does Google Search Console play a role in Google ranking factors? Can you directly benefit from connecting your site to Google Search Console?

Let’s answer these questions below.

The claim: Google Search Console as a ranking factor

At one point or another, I’m sure you’ve heard the myth that using Google Search Console can improve your rankings. It’s the same with other Google products (eg Google Analytics, Google Ads, Google AdSense).

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But is this all just a rumor?

Let’s officially end this myth.

Evidence of Google Search Console as a Ranking Factor

Is Google Search Console a Ranking Factor?

I hate to tell you this, but Google Search Console is not a ranking factor.

You can determine this based on past information that Google has confirmed regarding Google Analytics and Google Ads that is not a ranking factor.

It’s such an obvious no that no one talks about it.

The closest Google address I’ve seen is Google’s John Mueller responding to a 2018 Reddit thread, which asked:

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“How important is it to run different websites on different research consoles and analytical accounts?” “

Response from Jean:

Screenshot by author, July 2021

“There is no ranking advantage to using separate accounts. “

Google Search Console should be used as a source of data to help savvy SEO professionals make data-driven decisions about their SEO strategy.

Do I have to use the Google Search Console to be seen in the SERPs?

No, you don’t need to use Google Search Console to appear in search results.

Google puts its claim in the sand in its supporting documentation:

Google Search ConsoleScreenshot by author, July 2021

You don’t need to sign up for Search Console to be included in Google search results, but Search Console helps you understand and improve the way Google sees your site.

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Can I use the Google Search Console to rank higher?

Yes and no.

Simply implementing Google Search Console on your website won’t automatically take you to the first position. But you can use data from Google Search Console to improve your SEO.

For example, you can use Google Search Console to:

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I like to think of Google Search Console as a gift from Google to help me uncover potential issues with my website.

Google Search Console as a ranking signal: our verdict

Definitely not

Google Search Console is generally not associated with ranking factors. But now we can officially put an end to this ranking factor myth.

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Turns out, Google Search Console isn’t the culprit for your ranking drops.

But even better?

It’s a great tool that can help you understand how Google ranks your site. It paints a vivid picture of how Google views your site.


Featured Image: Paulo Bobita


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