Instagram’s link stickers, which allow you to include hyperlinks in stories as stickers, will now be available to everyone on the platform, the Facebook-owned social media network said. Instagram started testing link stickers in June, but so far functionality has been limited to verified accounts or accounts with a large number of followers.
According to the social network, link stickers are useful for anyone, from businesses who connect to their products to activists who connect to external resources. But Instagram concedes that anyone can benefit from link sharing to engage with their followers. It also states that accounts repeatedly sharing disinformation or hate speech will lose access.
To add a link, go to the sticker tool in the top navigation bar after uploading content to your story, tap on the “Link” sticker and enter the desired URL. It then works like any other sticker on a Stories post.
When it announced the link stickers feature in June, Instagram pointed out that they are only for Stories posts and said it has no plans to bring them to the main feed of Instagram or other parts of the app. This remains the status quo today.
The link stickers feature has now completely replaced ‘swipe up’, which was how Instagram users could previously link to external web pages from their stories, and the flat -form dropped out in August. But with today’s news, link stickers are now more widely available than the swipe up, as the old functionality was only available for verified accounts or accounts with over 10,000 subscribers.