How to determine which pages need more (or less) internal linking support
When your model indicates that link feed is one of the biggest shortcomings holding you back for the ranking page, it’s probably a multi-page issue. That’s why we recommend that you take a whole site approach when working on link feed.
Market Brew runs an analysis on all the pages it crawls, noting all the external and internal links to understand how the link flow is distributed on those pages.
This report shows where the site’s link flow is pooled after taking into account all the entries and exits on each page. We often find (as we do here) that irrelevant search pages like About Us pages and Legal notices receive too much link feed.
In most cases, your home page should receive the most link feeds, followed by key search landing pages – product categories, important products, and services, for example.
The ideal shape of a link flow graph is a terraced shape. But many sites have a flat link feed distribution that doesn’t tell search engine bots which pages are most important to the user.
A common distribution flattener is the mega menu. These are generally horrible for SEO, so unless they’re essential for user journey and conversion, you should consider other ways of guiding users through your site that don’t affect the power of SEO of your pages.
When our clients optimize their link flow, they review the distribution report, determine which pages should have the most link flow, and then begin to balance the link flow using the algorithmic support provided.
How can we improve the flow of links to the pages?
There are a number of factors that impact the link feed scores of your pages:
- The number and value of links from external sites to these pages.
- The number and value of internal links to these pages.
- How many link feeds each page is losing through off page links.
- Algorithmic downgrades, which mitigate the value of page link flow.
In the table below, the page we analyzed is losing about 4.5% of its current link feed, and page demotions erase over 50% of what’s left.
You can add more net link feeds to a page by:
- Get more external links to this page.
- Restructuring of internal links to increase the flow of links to important pages and reduce it to less important pages (for search).
- Reduce the loss of links from this page.
- Correct various factors that are negatively impacting your link feed.
Get more external links to your pages
Job one increases the link flow potential of your pages. Getting external links to them is one way to do it.
Is domain ranking an area you need to work on, according to the AI ââmodel?
If so, paying for the backlinks is well worth it. Understanding where you want to add link feed will help you optimize your backlinking program for domain rank and link feed.
But paying for backlinks to increase link flow doesn’t provide optimal ROI unless the model has identified domain ranking as a ranking factor that you need to consider. There are better and cheaper ways to improve link flow to your important pages using internal links.
Create the right internal links from the right pages
Using backlinks to increase the overall flow of links to your key pages is useful, but also expensive and slow. Using the right internal linking to balance your link flow has the advantage of being free and fast.
When creating your internal linking strategies, you should reinforce the key meanings of your pages by using link text related to the targeted keywords for each page. Also, focus on linking to pages that can provide the most link feed.
You can do this by hand, but using AI algorithms to show which parts of which pages to link to can save you a lot of time and trouble. The table below shows an example of these recommendations. You’ll want to review these AI-guided suggestions to determine their relevance.
When you redistribute the flow of links to your important pages, you also decrease the flow of links to your less important pages. This signals more to bots which pages are important and which are not.
You can also reduce the flow of links to pages that don’t need them by removing links to those pages or changing the strength of those links. Again, there are algorithms to show you the way.
Reduce link flow loss
Many pages unnecessarily drop the flow of links to other sites. The most common causes of link loss are social media links and links to help sites, career sites, and user login sites.
Few of those pages, if any, need your link feed. Check out the list of outgoing links (provided by our platform or other tools) and use the nofollow tag to stop the loss.
Eliminate page issues that are hurting your link feed
Over the years, search engines have deployed various algorithms to thwart the tactics of bad actors trying to gamble on search rankings.
Unfortunately, many websites unknowingly trigger these algorithms. As a result, their pages are negatively impacted, which dampens their link flow.
In our experience, this removes 10-75% of a page’s net link feed. Reducing these problems can have the same impact as doubling or tripling the number of inbound links.
Here are some examples of issues that can be affecting your link feed:
- Keyword filling.
- Too many outgoing links that look like paid or “advertising” links.
- Duplicate content.
- Duplicate page titles or descriptions, to name a few.
We can help you understand which of these issues are impacting your pages, where the offending is located, and how to fix them.
How to know you’ve improved your link feed
With each iteration of the above steps, you can improve the ranking power of the pages.
The fastest way to check your work and determine your next steps is to re-explore your site. This allows you to:
- Review the optimized link feed distribution to see what percentage of the link feed each page is getting.
- See how well you’ve been able to cut down on issues that can downgrade your page on the SERPs.
- Project the impact of the changes made on your statistical ranking power, which can translate into positional changes in the ranking.
- Reanalyze the gaps between you and your next level competition to determine what to focus on next.
For more information on link feed building and its impact on search performance, read our ebook Using AI to Optimize Internal Links for SEO.
What else do AI-built search engine models bring?
Modeling search engines using AI opens up a whole new and better way to optimize your pages.
By understanding the relative importance of on- and off-page factors in your keyword rankings and measuring how your site and others score in these factors, you’ll know exactly where to spend your time to most effectively and quickly improve your ranking. SERP. .
Higher rankings faster is a great benefit, but it’s not the only one that Market Brew’s search engine modeling offers.
When you have a custom keyword template, you can also:
- Understand the real statistical difference between you and your competition so you know where you can most easily gain traffic – and where you might be at risk.
- Get an accurate projection of the impact of your SEO changes on your ranking scores and search positions 60 days before they appear in the SERPs.
- Track the impact of your competitors’ moves and counter them immediately, compared to when their impact will manifest in 60 days.
- Avoid risks to your SERPs by testing redesigns, navigation bar changes, and other non-SEO related changes before you even launch them.
Our Guide to Search Engine Modeling explains in more detail how and why this approach will help you gain SEO. For more information, click on the links in this article or visit www.brewco.ai.
Search engines are just sets of algorithms embodied by neural networks, rules, and other systems. They have reached a level of complexity that humans cannot overcome.
It is only through our own artificial intelligence that we can begin to understand what is really going on and harness that knowledge to improve our share of search traffic.
Our work in the region has been developing for years, and we are not stopping.
We are currently extending our semantic analysis models to begin to understand what drives Google’s EAT (expertise, authority, and reliability), working to measure the real impact of Core Web Vitals, and looking at other research considerations. emerging to determine their impact.
We would love to hear from you on what you want to see modeled next. You can post questions on Brewco’s social media feeds, the Ask the Search Engineer blog, or by leaving us a message on the Brewco website.