How Does Your Web Hosting Choice Affect SEO Rankings?
The online market is constantly expanding and businesses want to see their websites at the top of Google search results. In today’s world, SEO is everything, and if a website doesn’t rank on the first page of Google, it’s believed to go unnoticed.
You can dominate your market once your site appears above competing sites in search engines for terms related to products and services provided by your business. As a result, website owners invest a significant amount of money and time in SEO work and researching their sites.
Websites that work well and fast are more likely to get higher Google search rankings. Fast forward, you can achieve this if you host your site on a high quality hosting server, such as VPS Hosting or a dedicated server.
5 Hosting Factors That Can Affect Your Website’s SEO
Here’s an explanation of how a bad web host affects your SEO rankings and why choosing a reputable web host is essential!
Factor #1: Slow Website Speed
If you choose a low-cost web hosting provider, your website may load slowly for visitors. In addition to creating terrible customer experiences, a slow site will be penalized by search engines, causing your ranking to drop in results.
A good web host will have a solid network architecture and won’t host too many sites on the same servers, which will allow your website to sprint.
Factor #2: Failed Database Connections
If you’ve ever tried to visit a website and received an “Internal server error” or “Failed to connect to database” warning, it means the site is having trouble accessing the files needed to show you the contents. This could be a configuration issue, but it’s usually caused by too many people accessing a database at the same time.
This can happen when a post or video on social media goes viral and thousands of people try to view it simultaneously. Good hosting has measures to prevent servers from being overloaded – files are cached on alternate servers and popular sites can be offloaded to reduce the amount of database access.
Factor #3: Shared Hosting
Shared hosting may seem like the most cost-effective option, but keep in mind that cheap products are rarely good. Because you are compromising on the quality of hosting, a shared host allows you to host multiple websites on a shared server.
Google doesn’t like websites hosted on a shared server because it violates SEO principles. Moreover, the biggest downside of shared hosting is spam. These low cost hosting services serve everyone, even spammers.
This inappropriate neighborhood has a direct impact on the rating and authority of the website. Moreover, shared hosting does not offer you speed, reliability or scalability. Yet, the biggest downside of shared hosting is the lack of security, which leads to data theft or compromising your website.
Factor #4: Server Downtime
If your website experiences regular web server outages, this is the first symptom of an unreliable web host. Downtime hurts the overall performance of a website and hurts its SERP and SEO.
Imagine the following: a website is not available and does not appear in search results. So what happens when a search engine receives a query for relevant content on a website? The search engine will not locate this website and the error will hurt the website’s SEO. Moreover, it increases the bounce rate of that website, which directly impacts its authority.
Factor #5: Incorrect TLD
TLDs (top-level domains) are the parts of the domain that come after the dot (e.g., .com, .net, .org.) Despite efforts to popularize other TLDs such as .co, most consumers always expect your website to have a .com top level domain. Using different TLDs makes your website harder to remember and can lead to loss of traffic.
TLDs do impact Google search engine rankings, but not significantly. A site’s TLD is simply one of hundreds of ranking metrics used by Google to rank websites, but adopting a .com TLD will improve your SEO efforts because your website’s name is easier to remember, making it easier to share with users. others.
5 Things to Look for in SEO-Friendly Hosting
If you want to avoid server issues and page timeouts, and prevent users from returning to Google, you need a reliable web host. Here are five crucial characteristics of an SEO-optimized web hosting company.
Server location – Ideally, you want this data center to be as close as possible to the majority of your site’s users. The greater the distance between your server and your site, the longer it can take for your site to load.
High uptime guarantee – The percentage of time your site is online and accessible is called uptime. The higher your uptime, the less likely users are to visit your site only to find it’s down, driving them back to search engines and potentially hurting your rankings.
Most web hosts support popular apps, such as WordPress, Magento, Joomla, Drupal, Zen Cart, etc. However, double check if you are using Ruby on Rails, MongoDB or other more complex platforms.
Responsive Support Team – A decent host would provide free support 24/7. Check the opening hours of your potential host’s support team and how you can contact them.
Good reviews – Reviews can provide a wealth of useful information. Look for hosts that repeatedly appear on lists of the best web hosts and read reviews to make sure the hosting package you are considering will provide what you need.
SEO Optimized Hosting is a Must in 2022
Performing a good SEO is of the utmost importance for the success of an online business, but don’t overlook the effect web hosting has on your search engine rankings. A site that loads slowly, has frequent downtime, or shares hosting services with known spammers will definitely appear lower in search engine results than it might.
You will always be faced with a trade-off between price and quality. Still, be sure to strike the right balance and don’t be afraid to spend more on SEO hosting when it’s for the greater good!
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