SEO has become a major part of marketing strategies over the past decade.
As Google’s ranking algorithms continue to improve and change over time, businesses in all industries must now devote more resources to other growth tactics that will sustain them.
In this episode, Mark Spera joined me to talk about Merchant Center, growth marketing beyond long-term SEO investment, the marriage of AI and content marketing, and how to speed up SEO and work smarter.
After 2020, SEO wasn’t really always about rankings and traffic. It was about generating leads, sales, conversions, whatever. And it’s not just organic growth alone in growth.–Loren Baker, 05:04
Distribution and partnerships are everything, and it’s the lowest cost per acquisition way to gain exposure. –Marc Spera, 14:36
If you write tons of content and it’s a major way to drive traffic and conversions to your site, the Growth Bar is for you.–Marc Spera, 11:10
[00:00] – A little about Mark.
[02:44] – Discover Growth Marketing Pro.
[05:04] – How to develop a business.
[09:53] – Learn more about the growth bar.
[12:58] – Types of companies the growth bar works with.
[14:21] – The growth strategies Mark has used to help businesses.
[18:03] – Is it advisable to use 100% AI tools to generate content?
[21:34] – What Mark is doing to give back.
[23:28] – How AI can play a role in overall marketing in addition to SEO.
It all really comes down to one LTV thing. How much do you spend to get a lead? How well does this lead sometimes give you the answer to SEO, and sometimes not. I think one of the most overlooked channels, in general, is wholesale or just larger-scale distribution.–Marc Spera, 06:40
Downtime, like Google, is kind of like watching and seeing how humans interact with your site. So at the end of the day, if the AI isn’t as good as the human-made content, it won’t rank. It’s that simple…AI will not yet replace human content. I mean, there’s, there’s probably a future where that will happen, but to me, that future isn’t now, and there’s not a single AI writing tool out there. Me, I know because I tried them, all that will completely replace, what a human can do.–Marc Spera, 12:01
We’re not talking about AI as a replacement for writing, we’re talking about AI as some sort of proven helper or helper. –Loren Baker., 11:47
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Connect with Mark Spera:
Hard work, perseverance and success are the hallmarks of Mark’s story. Several years ago, he started a blog called Growth Marketing Pro to share his knowledge of marketing and growing a business – which has now grown into a six-figure passive income business!
Previously, he led growth marketing for venture-backed startups in San Francisco. It all also led to the co-founding of GrowthBar, a tool for bloggers and content teams. His love for pizza probably had a lot to do with it too!
Connect with Loren Baker, Founder of Search Engine Journal: