Google Says Only Old Pure Adult Spam Domains Can Cause Problems When Setting Up A New Site On Them


Google’s John Mueller said when it comes to reusing old domains that may not have been used but have been redirected elsewhere, most of them are fine. The only times this can cause SEO or Google ranking issues is if that domain has been redirected or used for pure spamming or for adult sites.

John was asked “Should I be concerned if I buy a domain that has been redirected (or has no traffic) in the past 17 years?” John replied “That’s probably fine, assuming he’s redirected to a reasonable destination.”

The redirected location only really matters if it was redirected to pure spam or to an adult site, John later added. “I would just check where this is going – it’s usually easy to tell if this is pure spam or an adult site,” John said. John added “everything else is probably ok.”

Here are those tweets:

We know the issues with adult sites and how long it can take for Google to reclassify a domain as non-adult. But pure spam is somewhat new to me, as a domain can have such a bad spam history that Google won’t be able to handle the new content and new purpose on that domain even though the domain hasn’t been. used for some time.

Discussion forum at Twitter.


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