Google Roll Out Core Update and fight against fraud


Join us this week as our SEO expert Luke introduces us to all the latest developments in the SEO world, including the latest updates from Google.


This June has turned out to be an important month for SEO, last week Google rolled out its latest Core update, cracked down on scam financial ads, and released Part 2 of its important anti-spam update.

Google’s July 2021 main update is now live!

The Core Algorithm Update was announced by Google last month and begins rolling out from July 1, 2021. The update is extensive and is a continuation of the Core update June 2021. It should therefore take about two weeks.

The past month has been very intense in terms of updates from Google with four significant deployments impacting SEO:

• Google is rolling out spam algorithm update
• Update of the page experience
• Google main update in June 2021
• The slander targeted by the recent Google algorithm update

It’s important to realize that each of these updates can have a significant impact on site owners, with major updates impacting the most number of websites, as they are widely deployed across all results of the website. research.

Knowing when Google updates its search ranking algorithms gives us a good reference if there have been sudden fluctuations in a website’s ranking. Therefore, in the following weeks of July, it is important to keep an eye on your current scans and rankings to see if they have been affected.

What to do if you are impacted?

Google is aware that these basic updates can upend the rankings of some site owners and while there really aren’t any specific steps you can take to recover, Google has provided a list of questions to consider if your website has been negatively affected by any of their updates.

Google tightens its financial services ad policies in the UK

Google has announced that it will tighten its policies for financial services advertisers in the UK, the policy will be released on August 30, 2021 and then implemented later on September 6.

The rate of online fraud and scams has increased dramatically with Action fraud reporting that Brits have lost around £ 1.7bn to scams in the past 12 months and that 85% of all such frauds were related to cybercrime.

Over the past month, £ 63million had been lost to victims of investment fraud who blamed social media platforms for reporting the crimes.

Google UK chief executive Ronan Harris said of the policy announcement:
“Today’s announcement reflects significant progress in providing a safer experience for users, publishers and advertisers”

The tightening of these policies comes down to one key change, Google will now only serve ads for financial products and services after the advertiser has been formally verified by the financial watchdog, the Financial Conduct Authority (FCA).

Learn more about Google’s advertising policies that cover financial products and services Click here.

Google Releases Part 2 Of Its Anti-Spam Update

On June 28, Google announced that it was rolling out the second anti-spam update and, like its first anti-spam update, it would be completed on the same day it was announced.

Both parts of this spam update were comprehensive in that they both targeted web and image results, as Google’s Danny Sullivan confirmed.

It is important for site owners to be aware of the issues with spam, especially since it is so prevalent on the internet, Statista reports that in September 2020, nearly 47.3% of all email traffic was spam.

If a site were to suddenly drop in the rankings as a result of new spam updates from Google, it would be wise to review your website security and look for any signs of attack.

If you want to learn more about Google’s first spam update, read Oliver’s article in our blog section here!

This is the end of our weekly SEO news! If you would like more information on any of these topics, please contact us.

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