October 29, 2021
Most things start with a quick Google search, whether that’s the start of a big “window shopping” or the advent of learning more knowledge than anyone really needs. This is why businesses around the world are competing to appear on the first page of a search result. But everyone knows that Google’s algorithm is pretty picky about what appears center stage. This is why search engine optimization (SEO) is becoming more and more important. To help you build organic traffic, Actual SEO Media, Inc. offers seven general SEO tips.
What is search engine optimization? Everyone knows that searching for something on Google will return the most relevant results for whatever has been put in the search bar. Therefore, optimizing business websites so that they are more likely to appear for certain searches is one way to grow organically.
1. Choose your keywords wisely.
What are “keywords”? These are the words people will type in to search for the information they need. Using specific keywords in an informative article or blog is one way to get people looking for more information to the site.
Tailoring keywords to specific niches is almost an art form. First of all, it must be relevant. Then Google doesn’t like duplicates, so you can’t use the same one over and over. A site using synonyms or related words will appear more user-friendly in the eyes of Google. If you’re not sure where to start your keyword research, contact a digital marketing agency to help guide you on the right path.
2. Create diverse content.
After you’ve chosen some relevant keywords that are likely to bring people to your site, it’s time to create some content. This content can range from blogs and articles to infographics, announcements, etc. Anything that can get people interested in staying and viewing the rest of the site is valuable.
Let your creativity run wild. Bland, generic, or repeated topics and posts will not appeal to people. Google won’t like that either.
3. Write headlines worthy of a click.
Once there is content with keywords that can bring potential customers back to your site, it is time to attract more masses. Even if your content appears higher in search results, that doesn’t necessarily mean people are clicking on the link. It just means that there is a better chance that they will.
Another art form is creating blogs or article titles to attract readers. Punctuation plays a key role, so try the title format. There is a difference between “Basic SEO Guidelines on How to Improve Visibility” and “SEO Guidelines: 6 Tips on How to Improve Website Traffic”.
4. Create a mobile friendly website.
More than half of searches are done from a mobile phone. Making sure a site is mobile-friendly is a boon for both users and the business. The easier it is to access, the more traffic it will generate.
Google announced some time ago that with the advent of mobile phones, its search algorithms would check if a site was mobile-friendly. The less there is, the lower it will appear in a search result, even if everything else is great.
5. Make sure website load times are smooth and fast.
No one wants to have to deal with load times. Time is short and no one wants to waste it waiting for something to be buffered. Google doesn’t like it either, which will push you further up the search rankings.
Occasionally testing your page load speeds will ensure better results and more people will stick around after clicking.
6. Realize the power of social media.
In today’s online environment, social media has become the community’s hotspot for visibility and recognition. Using it in conjunction with other releases and ads will generate more traffic and expand exposure to the masses.
Even if you have a social media account, if it’s not active, it’s as pointless as not having one at all. Many people use social media platforms to share information, links, images, etc. Even Google checks a website’s social media activity for ranking relevance.
7. Stay patient.
Once everything is in place, the last thing you can do is wait. If someone says they can instantly put you on the first page of Google, they’re joking or lying. It can take months or even years for pages to climb the ranks. Getting everything right is just the first step.
Patience is the key to everything, whether it’s running a business or waiting for inspiration to strike. Expecting results might not be the most productive, but crafting and creating more content to make your brand or business more relevant is.
As a leading SEO company in Houston, Actual SEO Media, Inc. helps clients expand their online presence. Using a variety of techniques, the company aims to maximize the search engine optimization of its customers and broaden the recognition scope of their customers. For more information, contact the office at (832) 834 – 0661 or email [email protected]
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