Cloudflare Rankings Shows Changing Consumer Web Preferences

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A new ranking of web traffic on popular domains by cybersecurity company Cloudflare shows how consumer preferences have evolved over the past year.

Cloudflare compiled the ranking from data in its Radar database, a free public tool that tracks website traffic and cybersecurity data in real time. The domains are organized into several categories such as ecommerce, social media, and general ranking.

The listings were released following a strong holiday shopping season in the United States which saw sales increase by as much as 8.5% on an annualized basis, by some estimates.

Dominant TikTokes the Web

TikTok topped web rankings last year and overtook Alphabet’s Google as the most visited website. In 2020, TikTok ranked seventh on Cloudflare’s global list of most visited websites.

TikTok also overtook Facebook as the most popular social media site after finishing second around the same time last year.

However, Cloudflare cautioned the ranking saying that Meta Platforms’ Facebook still has more users globally.

Meta Platforms share edged up to $ 349.31 per share at 4:00 p.m. UTC during Tuesday’s relatively low-volume trading session. Facebook rebranded itself in October.

The streaming war escalates

The streaming wars also intensified in 2021 as new players entered the market and the old guard continued to grow their subscriber base and revenue, according to Cloudflare’s ranking.

Last year, Roku emerged as the dominant threat to Neflix and YouTube supremacy at the top of the Cloudflare rankings.

HBO Max also overtook Hulu for the fourth most popular streaming service.

Home Depot emerges as an e-commerce player

Although little changed among major ecommerce websites, Home Depot has grown into an ecommerce player and made it into Cloudflare’s top 10 most visited sites.

Likewise, Best Buy and Target climbed the rankings. Best Buy went from 10e in 2019 up to 7e in 2020.

Target improved by 9e in 2019 to 8e last year, supplanting Rakuten in the rankings.

Read more: Access to alternative data widens the gap between investors

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