Child Care SEO, an Austin, TX marketing agency that serves daycares and preschools nationwide, posted a blog post that explains how their clients can best brand their business. child care.
The blog post begins by saying that many childcare companies offer very similar services to each other, making it difficult to stand out in a crowded space. With the help of simple tools like proper logo design and clever color selection, brands can differentiate themselves from the competition. Branding, however, is more than just visual communication, as it also involves creating a cohesive message that can strike a chord with parents. The right approach to childcare marketing, therefore, according to the blog post, is about carefully crafting a brand identity that evokes desired feelings in its audience.
The blog post then describes a 5 step process for creating a new brand. First, daycares and preschools should decide what they want their school to represent. This involves researching the target market and local competition. The challenge is to make a proposition distinct enough from the competition while still meeting the basic needs of local parents. Some questions a child care business should ask themselves include what age groups the business serves, who the ideal client is, what socio-economic group the clients belong to, what age groups are currently depleted. or who are the most popular, for what age group does the company offer the most capacity, what is its mission statement, how does the center describe its philosophy and many more.
Second, the business should focus on a clear business name and a straightforward slogan that succinctly communicates its purpose. Expert childcare brand helps remove ambiguity from a school’s purpose. It effectively crystallizes it so that parents can comment on the adequacy of the service for their ward.
Third, the visual aspect of the branding is also just as important as it gives new and existing parents an easy way to identify the school or daycare simply by a simple pictorial association. The blog post recommends looking at related businesses and sticking to a color scheme and design language that mimics them and is inherently consistent.
Fourth, the company recommends paying for a high-quality logo design used in school or daycare branding and promotional materials. Two versions of the logo are required: landscape and square. The landscape logo should include such things as an icon, the name of the school or daycare, and the tagline.
Finally, the company’s fifth recommendation is to create a branding guide with details like a list of fonts that are meant to be used on all sites, the color scheme, and three or four key colors for that palette, both versions. logo, instructions on how to handle names and abbreviations, and finally the placement of the tagline. These guidelines should reside in a living document which is constantly referred to and updated as appropriate.
A spokesperson for the childcare marketing agency talks about the importance of branding in the industry, saying, “Separating a childcare business from its competitors through marketing is a tricky proposition as it is important to be tactful and create a a consistent brand that conveys a harmonious message. Having a well-balanced and well-established brand can not only make it easier to attract parents, but will also pay dividends for years, if not decades. Focusing on the core strengths of a childcare business and translating them into an easy-to-understand and easy-to-disseminate marketing narrative is a challenge worth spending time and effort. If you are struggling with this aspect of branding, Child Care SEO services are perfect for your business. Give us a call today and let us help you build a strong brand that will, in due course, become synonymous with childcare excellence locally and nationally.
For more information on Child Care SEO, contact the company here:
SEO for childcare
14425 Falcon Head Boulevard
Austin, Texas 78738