Amazon announced the closure of Alexa.com, its website ranking tool the company has operated for 25 years. The service, which offered a paid subscription with SEO research and analysis tools, will stop providing website statistics and their rankings next year. After Alexa Internet shutdown, the service’s API would be deactivated by the company in December 2022, according to Amazon. Amazon will allow users to export their Alexa data before the service closes.
The company announced its decision to shut down web ranking service Alexa.com by May 2022 on a support page, first spotted by Bleeping Computer. âAfter two decades of helping you find, reach and convert your digital audience, we’ve made the difficult decision to remove Alexa.com on May 1, 2022,â the company said on its support page. Alexa Internet has stopped accepting new subscriptions since December 8 and existing customers will have access to them until the service is closed.
Amazon launched Alexa Internet in April 1996, and the most popular metric for the service is the Alexa Traffic Rank (or Global Rank) which provides users with an estimate of a website’s popularity. The company will allow customers to export their data before the shutdown and delete their Alexa.com account in advance. Meanwhile, Bleeping Computer reports that the service’s APIs will be shut down in December 2022.
While the company has not provided a reason to shut down Alexa Internet, the report shows data from traffic analysis and marketing firm Semrush, which shows that the service’s own traffic has seen a steady decline over the years. year. Alexa Internet’s Facebook and Twitter accounts have yet to be updated to announce the upcoming shutdown at the time of this story’s publication.
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