National Development Bank PLC has been recognized as one of the top 20 brands in the country by the world’s leading independent brand valuation consultancy – Brand Finance Lanka’s annual Most Valuable Brands Index. Jumping in the rankings from number 20 in 2020 to number 16 in 2021, and maintaining the rank at number 16 in 2022, the bank’s brand value saw a 7% increase from Rs. 10,287 million at 11,038 million rupees.
NDB maintained the strength of its brand despite the challenges of the year due to the pandemic and the economic situation in the country. NDB Assistant Vice President – Head of Marketing Shiyan Jayaweera said: One of the fastest growing banks in recent years. With a heritage of more than 40 years in the country, a recognized presence and a branch network of 113 branches spread across the country, the bank is well placed to meet the diverse needs of its clientele.
With a strong focus on the digital transformation of the overall banking experience, we are well positioned to drive the next phase of growth and help our customers, whether retail or business, achieve their ambitions. aim to become the most digital bank in Sri Lanka. Our goal is to bring the best of technology to our banking services in order to provide the best service experience and the best convenience to our customers who are at the center of all activities carried out by the bank.
As a brand, this is encapsulated in NDB’s brand promise “The future depends on us”. Digitizing banking services through securely delivered technology forms the core of the NDB brand strategy as it seeks to realize the ambitions of all customers and other stakeholders. Similarly, the bank also recently received two Gold Awards for Financial Inclusion and Best Common ATM Enabler of the Year and a Merit Award Excellence in Customer Convenience at the Lankapay Technnovation Awards 2022.