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Obtain a “key” to your building

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NEW YORK – Amazon is tired of ringing the doorbell.

The online shopping giant is pushing homeowners across the country – sometimes with financial incentives – to give its drivers the ability to unlock apartment building doors themselves with a mobile device.

The service, dubbed Key for Business, is touted as a way to reduce stolen packages by making it easier to drop them off in the halls and not outside. Amazon benefits because it allows delivery people to make their rounds faster. And fewer stolen packages reduce costs and could give Amazon an edge over its competition.

Those who installed the device say it reduces the constant hum from delivery people and is a safer alternative to handing out codes to dozens of delivery people.

But the Amazon program, first announced in 2018, could raise security and privacy concerns as it gains traction. The company said it performs background checks on delivery people and they can only unlock the doors when they have a package on hand to scan. But tenants may not know that Amazon drivers have access to their building’s front doors because Amazon leaves it up to the building to notify them.

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Ashkan Soltani, a privacy researcher who was senior technical adviser to former President Barack Obama, said any device connected to the internet could be hacked, including the one on Amazon, and malicious actors could try unlock the doors.

“You’re essentially bringing a foreign device connected to the Internet into an otherwise internal network,” said Soltani, who was also a former chief technologist with the United States Federal Trade Commission.

Amazon did not respond to questions about the potential hack.

The company has already installed the device in thousands of apartment buildings in the United States, but declined to give a specific number. He sometimes leaves a clue by placing a round sticker with the Amazon smile logo on the buzzers where the device has been installed. On a New York City street, the sticker was on three of the 11 buildings. In another neighborhood, two of the seven buildings bore the sticker.

Amazon sellers have spread to cities across the country knocking on doors, making cold calls, or approaching building managers on the streets to entice them to install the device. The company even teamed up with local locksmiths to impose it on building managers while they fix the locks. Amazon installs the device for free and sometimes offers a $ 100 Amazon gift card to whoever lets it in.

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Soltani said he heard about Key for Business when he was approached by two Amazon sellers in April who wanted to gain access to the building he lives in in Oakland, California. Building management declined and no devices were installed.

Amazon had better luck with Kenton Girard. Chicago owner Girard agreed to have the device installed in four of his buildings to reduce parcel theft, which was becoming so serious that he was considering building a parcel drop box outside.

“I would have paid to have this done,” Girard said of the Amazon device.

Currently, only the US Postal Service has a way to enter apartment buildings in order to access mailboxes. UPS says it tested a way for its employees to enter buildings without the buzz of tenants, by partnering with a smart lock company in 2018. But that test came to an end and UPS declined to say why. The company says customers can instead have their packages delivered to nearby grocery stores, dry cleaners or florists if they’re not at home.

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FedEx declined to comment for this story.

Amazon has wanted to go through people’s front doors for years. In 2017, he launched a way for shoppers to let delivery people enter their homes when they are not there and leave packages in the lobby. Walmart followed suit soon after, but its delivery people also stocked the fridge with groceries. Amazon and Walmart don’t say how many people use these services, but both recently extended them to other cities.

In 2018, Amazon set its sights on apartment buildings, launching Key for Business and hiring large owners to install the device in their developments. But the push appears to have gathered pace over the past year or so, with Amazon rolling out sellers nationwide. Recent job postings in Miami and San Antonio indicate that Amazon sellers can earn between $ 3,000 and $ 11,000 per month in bonuses and commissions. Amazon won’t say how much it is spending on the effort.

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Not all Amazon packages can pass through the front doors. The company itself delivers about 60% of its own packages, according to purchasing data company Rakuten Intelligence; the rest goes through other delivery companies that can’t get in.

Philip T. Evers, professor of logistics at the Robert H. Smith School of Business at the University of Maryland, said Amazon’s desire to install the device in as many buildings as possible could be a way to prevent competitors from entering.

“The owner can say, ‘You know, I’m going to do this for a business, but maybe we don’t want it for all the delivery businesses out there,” ”he said. He added that Amazon could find other uses for the service, such as asking delivery people to collect returns left in the lobby instead of forcing buyers to go to the post office. Amazon declined to share its future plans.

Jason Goldberg, director of business strategy at marketing firm Publicis Communications, said the device could save Amazon money as workers can drop off more packages during a shift and may have to offer fewer refunds to those whose packages have been stolen.

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He heard about the program in December, when a locksmith replacing the doorbell system at his Chicago condominium offered to install Amazon Key for Business for free. Goldberg, who helps manage the building, later allowed Amazon sellers – holding a $ 100 Amazon gift card – to install the device.

“They are giving it away for free because it benefits Amazon more than it does us,” Goldberg said.

Copyright 2021 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.


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CEO of The SEO Queen To Host: Reaching More Power Conference Customers

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Zhe Scott, MIT Alumna, CEO and Founder of The SEO Queen, will host the first Reach More Clients Power conference via zoom July 29, 30 and 31 2021. This conference features a host of experts to help businesses grow with SEO, organic and paid social media marketing, intellectual property protection, financial planning, operations management, contract acquisition, customer experience management, mindset and sales. This conference is organized in partnership with the South Los Angeles Chamber of Commerce; Urban League of Los Angeles; Guillermo A Saade, financial advisor to Edward Jones; Connected Women of Influence, The Leadhershift Movement, Courageous Woman Magazine and other sponsors.

Workshops at this three-day event include hands-on strategies for effective SEO, blogging, branding, content marketing, effective public relations and storytelling, sales strategies, strategic partnerships and much more. .

This conference will feature the CEO of The SEO Queen: Zhe Scott with the main speakers: Rachel kennedy, CEO of Kennedy Curate; Paul André, host of the SEO Video Show; Marquel Russell, “King of customer attraction”; Calvin martyr, founder of I AM WE GLOBAL; Ira Domnitz, principal agent of patent-lawyers.com; Xkizin Wright, the entrepreneur therapist; Rev Brig Feltus, Founder and CEO of the ReMember Institute; Michelle bergquist, CEO of Connected Women of Influence; Deborah Thorne, the Information Diva; Dr. Deena Brown, Ted speaks, speaker and founder of the LeadHerShift movement; Andrea Patrick, expert in personal branding; Video marketing expert, Kori Raishon; Anika jackson, CEO of Anika PR; Gabriel Rich, host of the Rich Report; Dr. Jean Aden, CEO and founder of VALeverage.com; Certification expert, Dori Bailey; and Anthony williams, expert in contract acquisition.

Jameeca Marshall, Director of Programs for Los Urban League of Angeles Says, “The Urban League is proud to support another opportunity to network and learn strategies to grow your business through search engines, contracts and more in the age of social distancing. We strongly encourage our customers and black-owned businesses to attend. This conference will provide information and tools that small business owners cannot afford to miss. Guillermo A Saade Says He Is “Excited To Share Strategies To Help Business Owners Achieve Their Long-Term Financial Goals”

The SEO Queen is pleased to support yet another business growth opportunity in these changing economic and financial times. You don’t want to miss this growth marketing conference and this opportunity to network and learn strategies for growing your business through search engines, contracts and more in the age of social distancing. You can purchase tickets now by visiting seoqueen.com/conference. General admission and VIP experience tickets are available. Two individual coaching sessions are available with each VIP experience ticket. You get an hour with MIT Alumna and CEO Zhe Scott, and one with another expert of your choice.

Discover the new Martech Cube podcast. For more updates like this, follow us on Google News Martech News


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5 Best Ways To Double Your Website Traffic In 1 Week

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In a tech-driven world where most businesses compete to rank high on popular search engines like Google, every business needs to have a dedicated strategy to not only increase their website traffic, but also to stay on top of your game.

Website traffic is the lifeblood of every online business, regardless of size, industry or nature. The more visitors you attract to your website, the more potential customers see your products and services.

The more you can get people to see your business, the more sales you can generate. There really is little explanation needed as to why you should have vain efforts to increase website traffic. However, we are here to explore the “how”.

The importance of online marketing strategies

Having a solid marketing strategy is a crucial foundation for any online business. An effective digital marketing strategy refers to a set of plans or plans to achieve long-term business goals using digital media.

This is a step in ensuring consistent website traffic and it should not be ignored or underestimated.

You need to have a clear goal and make sure it is specific, relevant, measurable, realistic, and can be achieved in a timely manner. Your website’s audience persona refers to the approximate profile of your target customers and should contain both quantitative and qualitative data.

To make sure your website has an effective marketing strategy, you’ll need the right tools, brand awareness, and engagement. Your goal should not be to be profitable in order to increase your website traffic, but to be profitable, and this should be reflected in your strategies.

Your foundation, together with your online marketing, is crucial for the following reasons:

  • There are more customers online, with statistics pointing to over 4.2 billion people active on the internet.
  • It creates a two-way communication channel between you and your customers.
  • An effective online marketing strategy personalizes the experience of your audience.
  • It allows you to generate quality traffic. Quality must always take precedence over quantity.
  • With this, you can easily increase the visibility of your business online.
  • You can easily multitask as it gives you great versatility and flexibility.
  • Finally, remember that your competition is also using online marketing strategies and you don’t want to be left behind.

How To Double Your Website Traffic In A Week

Target topics that have search traffic potential

Besides “word of mouth” this is another way to double your website traffic as it can generate hundreds of new visitors every month. Search engine optimization (SEO) is one of the most effective ways to achieve consistent, long-term, and lasting results.

If you can make sure that you have high Google rankings you can drive passive organic traffic to your site and by using high volume, low competition keywords you can easily double your website traffic.

You can use keyword mining software to receive analytics on rankings for different keywords. By incorporating these keywords into the relevant content of your website, you will start to increase your website traffic as you rank higher in search results.

Reuse content on other channels

Many companies are redirecting existing content on other channels, such as YouTube, to drive more traffic to their website. This allows users to view your content on other channels and redirect them to your website.

Other channels you can consider to increase your website traffic include, but are not limited to:

  • LinkedIn
  • Instagram
  • Pinterest
  • Twitter
  • Facebook
  • Tumblr

READ MORE: 9 Tips for Starting a Business

Use influencer marketing

Statistically speaking, by 2022 there would have been over US $ 15 billion allocated to influencer marketing. The reason is that influencer marketing campaigns have already proven to generate ROI in terms of brand awareness as well as traffic and sales.

This can easily be done in a number of ways including contacting bloggers and the press (Outreach). This involves building a database of people who can frequently write about your niche, such as journalists, bloggers, and other businesses, allowing you to build strategic relationships with them.

Social media platforms such as Twitter have become increasingly popular for pitching ideas to publishers and discovering quote requests.

Update outdated content on your website

SEO is not something you can do once in the hope that it will ensure consistent traffic or higher rankings on Google. Even if your business is already ranking well for target keywords, many competitors will try to “steal” the first rank on various Google search results.

It’s also likely that Google will downgrade your ranking if your website content is out of date. This means that you have to make a vain effort to keep your content up-to-date, relevant, and worthy of higher rankings.

To find the pages with decreasing traffic, you can use Google Analytics. This will provide you with a clear view of where you need new and more relevant content.

Content Marketing

It is the process involved in creating, publishing and distributing different types of content so that it can reach a wider audience. Content marketing can be done in the following ways:

  • Create an editorial calendar to cover your publishing activities across multiple content distribution channels.
  • Establish content writing guidelines to help you standardize the content produced.
  • Document and streamline processes to help you standardize the content creation process.
  • Create either educational content or tutorials or both, which consist of a formal system to manage the flow of content and its quality.
  • Gather data and publish various reports with an emphasis on quality over quantity by collecting interesting data on the industry and using it in a comprehensive report that you can publish.
  • Start a podcast
  • Start a YouTube channel
  • Reuse old content
  • Writing guest articles as well as various press releases
  • Create a linkable asset, which is an in-depth piece of content that is strategically optimized to drive the backlinks to your website.

You don’t want to do it yourself – Talk to SEOPros today to help you with your Google presence

Do you have a history of coronavirus? You can email us at: [email protected]


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Few options for River Place residents evicted from distressed building on Tuesday

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Content of the article

Since midnight Tuesday, the tenants of River Place Residence have been out. For some, leaving River Place means living on the streets.

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The small apartment building at 245 Detroit Street was deemed unsafe last week by the city of Windsor and residents have until midnight Tuesday to leave.

Renters said they were facing the deadline with very few options.

“IIt’s a nightmare, ”said John Bradley, a tenant at River Place. “It was one thing after another and now we’re all basically on the streets.”

It’s a shame to come to this

Some of the residents of the building, including Bradley, had moved to River Place from “Tent City,” the inner-city settlement of the city dissolved by authorities late last year. Bradley said he has lived in River Place in his own bedroom since then and initially hoped it was a chance to change his life.

Trevor, a resident of River Place, expresses his frustration with the West Windsor apartment building on Tuesday, July 20, 2021. He was among the building's many movers after the city deemed it unsafe .
Trevor, a resident of River Place, expresses his frustration with the West Windsor apartment building on Tuesday, July 20, 2021. He was among the building’s many movers after the city deemed it unsafe . Photo by Dan Janisse /Windsor Star

He believes at least 20 of the building’s 30 to 40 residents had nowhere to go past Tuesday’s deadline, including himself.

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“There is nothing (to rent) there. It’s the middle of the month, ”Bradley said, adding that for some, shelters were not an option. “A lot of us are on the streets. I was hoping we would find a place to stay together.

The City of Windsor first issued a dangerous construction order for the small apartment building at 245 Detroit Street on July 8, giving the building owners time to correct issues such as lack of running water and functional fire alarms.

City officials said on Thursday that some issues had been resolved – but running water had not been kept in the building, so it was unsanitary and dangerous. Authorities issued an occupancy ban: all residents were to be out and the building secured to prevent occupation from midnight Tuesday.

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“It’s so unfortunate to come to this,” Debbie Cercone, executive director of housing, homelessness and children services, said in a city statement last week. “The loss of these units will further exacerbate the lack of affordable housing in the community. “

Trevor, a River Place resident is shown in the West Windsor apartment building on Tuesday, July 20, 2021. He is one of the building's many movers after the city deemed him unsafe.
Trevor, a River Place resident is shown in the West Windsor apartment building on Tuesday, July 20, 2021. He is one of the building’s many movers after the city deemed him unsafe. Photo by Dan Janisse /Windsor Star

Cercone said in a city statement on Tuesday that they were working one-on-one with tenants to find housing, as well as information about other support services.

Michael Thiele, a coat representing owner Yelong Li and the numbered company that owns River Place, said his client makes efforts to fix problems in the building before things are allegedly “intentionally vandalized”. For example, Thiele said the building’s copper pipes had been removed in recent days after the building’s water was restored.

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There was a certain fatality, given what was going on in the building, to the order that was made, ”said Thiele. “I don’t think anyone is happy with that.”

“These were tragic circumstances for tenants who clearly need more support than they receive.”

Locals Tammy-Lynn Champman and Patrick Law were in River Place on Tuesday delivering food and talking to people. Acting as unofficial outreach workers, the two said they were helping people find places to go.

“We haven’t figured everyone out yet,” Law said. “Right now it’s just us helping.”

Chapman said he made calls and emails to local service agencies, coordinated food donations and deliveries, and even secured portable toilets placed on the site. It was installed Tuesday afternoon, just hours before residents left the building.

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Both acknowledged there had been issues with the building, but said tenants needed on-site support staff to help keep things under control. Now it’s about finding the right accommodation for the right people.

“Some people are better suited to certain places than others,” he said. “That’s what makes it so difficult. They just got a little strength under their feet and pulled it out from under them. Add the mental health component, and it’s 10 times more of a hardship.

Chapman said many tenants who paid rent to be in the building were disheartened and believed they had a right to be there. Some had found accommodation for Tuesday night, but it was probably temporary.

“There is only so much housing, so many places to go,” Chapman said. “(River Place) is their home now, and they have to get out.

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“I can’t give them false hope. We are assembling tents.

  1. Sarah Hodgkins, a resident of River Place at 245 Detroit St. in Old Town Sandwich, takes a look at the men's community washroom on Thursday, July 15, 2021. The City of Windsor has issued a restraining order. Occupancy and all residents must be of the building by July 20.

    Residence declared unsanitary, tenants evicted before July 20 Author of the article:

  2. A man sleeps in a park near Town Hall Square on Thursday, March 11, 2021.

    Jarvis: “The problem is big, it is complex and we cannot count on the goodwill of kind-hearted people to solve this problem.”

  3. Windsor police inform homeless people that they must leave their camp on private property on Caron Avenue and University Avenue West on November 4, 2020.

    Tent City of Windsor evicted; Advocacy groups help homeless people find new homes

As for the sequel, Bradley said he didn’t know any of his friends in the building who had found places to go. He believed that a group might protest against the order, but otherwise risked living on the streets – or in jail.

“When we moved here, theyknew we had had problems in our lives, ”he said. “They took us, and that’s what’s happening. We are thrown into the streets. We don’t have the chance to risk our lifestyle.

[email protected]

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MIT Alumna Hosts Growth Marketing Conference To Help Founders & CEOs Reach More Customers & Investors

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LONG BEACH, California, July 20, 2021 / PRNewswire / – Zhe Scott, MIT Alumna, CEO and Founder of The SEO Queen, will host the first Reach more Power Conference customers zooming July 29, 30 and 31 2021. This conference features a host of experts to help businesses grow with SEO, organic and paid social media marketing, intellectual property protection, financial planning, operations management, contract acquisition, customer experience management, mindset and sales. This conference is organized in partnership with the South Los Angeles Chamber of Commerce; Urban League of Los Angeles; Guillermo A Saade, Edward Jones Financial Advisor; Connected Women of Influence, The Leadhershift Movement, Courageous Woman Magazine and other sponsors.

https://www.youtube.com/watch?v=t6_YTBUcGc8

Workshops at this three-day event include hands-on strategies for effective SEO, blogging, branding, content marketing, effective public relations and storytelling, sales strategies, strategic partnerships and much more. .

This conference will feature the CEO of The SEO Queen: Zhe Scott with the main speakers: Rachel kennedy, CEO of Kennedy Curate; Paul André, host of the SEO Video Show; Marquel Russell, “King of customer attraction”; Calvin martyr, founder of I AM WE GLOBAL; Ira Domnitz, lead lawyer of lawyers-patents.com; Xkizin Wright, the entrepreneur therapist; Rev Brig Feltus, Founder and CEO of the ReMember Institute; Michelle bergquist, CEO of Connected Women of Influence; Deborah Thorne, the Information Diva; Dr. Deena Brown, Ted speaks, speaker and founder of the LeadHerShift movement; Andrea Patrick, expert in personal branding; Video marketing expert, Kori Raishon; Anika jackson, CEO of Anika PR; Gabriel Rich, host of the Rich Report; Dr. Jean Aden, CEO and founder of VALeverage.com; Certification expert, Dori Bailey; and Anthony williams, expert in contract acquisition.

Jameeca Marshall, Director of Programs for the The bone Urban League of Angeles says, “The Urban League is proud to support another opportunity to network and learn strategies to grow your business through search engines, contracts and more in the age of social distancing. We strongly encourage our clients and black-owned businesses to attend. This conference will provide information and tools that small business owners cannot afford to miss. ” Guillermo A Saade Says He Is “Excited To Share Strategies To Help Business Owners Achieve Their Long-Term Financial Goals”

The SEO Queen is pleased to support yet another business growth opportunity in these changing economic and financial times. You don’t want to miss this growth marketing conference and this opportunity to network and learn strategies for growing your business through search engines, contracts and more in the age of social distancing. You can purchase tickets now by going to seoqueen.com/conference. General admissionn and VIP Experience Tickets are available. Two individual coaching sessions are available with each VIP experience ticket. You get an hour with MIT Alumna and CEO Zhe Scott, and one with another expert of your choice.

https://www.youtube.com/watch?v=YgFtFbBrBd0

Media contact:
Zhe Scott
The SEO queen
[email protected]
617-475-0964

Pictures:
https://www.prlog.org/12878144

Press release disseminated by PRLog

SOURCE The SEO queen


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No SEO advantage to dedicated hosting

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John Mueller of Google claims that dedicated web hosting does not have an SEO advantage over shared hosting.

This is stated in this latest installment of the Ask Googlebot series on YouTube.

The video answers a question from a small business site owner looking to cut costs by hosting their website on a shared server.

Dedicated hosting is more expensive because it is designed for faster page speeds. In turn, this could result in a ranking advantage in Google’s search results.

If a small business budget only has shared hosting, is that still acceptable by Google standards?

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Here’s what Mueller says.

Shared hosting vs dedicated hosting for SEO

Shared hosting refers to a setup where multiple websites are hosted on the same server or on the same IP address.

The alternative is dedicated hosting, that is, when a server or an IP address is dedicated to a single website.

Shared hosting is a common setup and it is essential for the web because the number of available IP addresses is limited.

From the outside, it’s hard to tell how a website is hosted. It can be a single server, a cluster of servers, a single data center, or even multiple data centers.

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When it comes to shared hosting and search rankings, Mueller says:

“Using shared hosting is perfectly acceptable and does not negatively affect your site in Google search.”

There is one thing to watch out for with shared hosting, Mueller adds, and that is server overload with too many websites.

When a shared server is overloaded, it can become slow, although the same can happen with dedicated hosting.

A website hosted on a slow server leads to a bad user experience and can make Google crawling more difficult.

That said, Mueller points out that dedicated hosting isn’t automatically faster than shared hosting, and shared hosting isn’t slower by default either.

“Just to be clear, a dedicated server isn’t always fast, and a shared server isn’t automatically slow.”

Finally, Mueller debunks a myth that a website’s ranking can be affected if it is hosted on the same server as the “bad” websites.

There is no truth in this theory.

“Another concern we hear sometimes is that there might be other bad websites hosted on the same server. SEOs sometimes call this a “server in a bad neighborhood”.

It’s not something to worry about. In practice, the most commonly used hosts take care of this themselves.

There is usually a wide variety of websites hosted on shared hosting, including some great and some bad. For Google, this is good and not problematic. We treat each website on its own merits and not on its virtual neighbors. “

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In short, for Google, the use of shared hosting is perfectly acceptable. There is no need to switch to dedicated hosting or a dedicated IP address for SEO reasons.

See the full video below.


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6 redirect errors that can wreak havoc on your site traffic

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Redirects are a natural part of the evolution of a site.

You can create a relevant service page or blog post today. But there may come a time in the future when it doesn’t make sense to keep him alive.

So what are you doing? Redirect it to a similar page on your site.

If you are migrating a site or changing your site structure, you may have dozens of redirects in place.

Wait. What is a redirect?

A redirect is a way of forwarding one URL to another. For example, suppose you sell widgets and have multiple pages:

  • example.com/products/widgets
  • example.com/products/blue-widgets
  • example.com/products/white-widgets

If you no longer sell only blue or white widgets or want to combine all the pages into one, you can redirect your blue and white widgets pages to your main widgets page.

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This helps keep your site organized, requiring fewer clicks to land on a page, and allows you to focus all of your optimization efforts on one page instead of several.

You can choose to use many types of redirects – 301, 302, 307, 308 – and you can redirect using meta refresh, JavaScript, HTTP headers, and more.

To learn more about the different types of redirects, see the SEO Technical Guide to Redirects.

6 redirect errors that can hurt your site traffic

Each type of redirect or method used to redirect can be beneficial for your site’s traffic and SEO, or can lead to lower traffic and rankings.

This is one of those areas where even a simple mistake can have a major impact on your site traffic.

Make sure to avoid these redirect errors and be careful if you encounter traffic drop.

1. Redirect everything to your home page

Bulk redirects to the home page

If you redirect every page to your homepage in an effort to rank competitively, you may be doing more harm than good. from google John mueller spoke about it a few years ago:

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“Rerouting everything to the homepage only is very bad practice because we lose all the signals associated with old content.”

He explains that when many pages redirect to your homepage, it’s a red flag for search bots.

What can happen?

Google won’t see all of those positive signals that you had accumulated on the old URLs. The value of this content is lost.

2. Redirect loops that never end

Redirect loops.Redirect loops

A redirect loop can easily be avoided by having each new redirect tested. These loops happen when you redirect pages like this:

Page 1> Page 2> Page 3> Page 1

In this case, the redirect will continue to bring the person back to page 1 and will likely be interrupted by your browser, which recognizes the loop. From the point of view of the search crawler, the pages will likely be deindexed because the crawler has no idea what is going on.

If these pages are the main pages or generate a lot of traffic for your site, you will lose a lot of income in the process.

3. Sending bots via redirect chain nightmares

Redirect channels.Redirection chains

Do you want to reduce the user experience and have an impact on the ranking of your site? Create redirect chains. These happen a lot, and if there are multiple people working on your site, they’re pretty easy to create.

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How? ‘Or’ What?

Several redirects take place in a chain.

For example:

  • / about is redirected to / aboutus
  • / aboutus is redirected to / ourcompany
  • / ourcompany is redirected to / aboutourcompany

You want to create a Single redirect from / about to / aboutourcompany to avoid a redirect chain that can:

  • Slow site speeds.
  • Increase the bounce rate.

Advice: If you get down to tip 6, you’ll find a surefire way to avoid those redirect chain nightmares.

4. Forget that case sensitivity is important

Case sensitivity is important when writing your redirect rules.

Fortunately, John Mueller tweeted “URLs are case sensitive, but choose whatever case you want.”

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You can have “/ about” or “/ about” if you want.

But if someone types your URL into a browser, they’re unlikely to remember what case you used or not. Most people will keep the URL lowercase.

There are many ways to create a redirect, but a lot of people use .htaccess on Apache servers. One way to eliminate case sensitive issues is to use the “NC” parameter when using RewriteRule.

For example, you can redirect the next page regardless of case using:

Redirect 301 /about http://www.domain.com/about-new [NC]

And if the person types “About, About, About” or any combination of cases, all will be redirected to “About again” with no problem.

5. Use a 302 redirect instead of a 301 redirect

Are you considering or are you already using a 302 redirect? Should it be a 301 redirect instead?

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Many site owners think it doesn’t matter what type of redirect they use because page A always gets redirected to page B.

But these site owners are wrong.

301 redirects are permanent

Do you want to inform the search engines that the redirect is permanent? If so, use a 301 redirect.

The SEO value of the original page or website is retained and the original site or page will stop being indexed.

302 redirects are temporary

A 302 redirect says “Hey Google, this page is temporarily redirecting but will be back soon.”

You want to use these redirects when you move temporarily, such as when testing a new design or sending users to a new page due to an ongoing redesign.

You’re telling search engines that the page will be back, so it:

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The new page you redirect to will be do not receive one of the link actions from the original page. You leave PageRank with a 302 redirect.

So what should you do?

If the page comes back soon, use a 302 redirect. Otherwise, a 301 redirect is ideal.

If 302 redirects are kept for too long, search engines like Google may consider it to be in fact a 301 redirect.

6. Do not follow your redirects

If you have a business site, hundreds or thousands of pages, or work with a lot of SEO professionals, you need to create protocols to track changes to your site.

Why?

You need benchmarks to track changes so that you can go through your analytics and decipher which changes have caused traffic to increase or decrease.

Since redirects can be done at the page or server level, it is essential to keep track of them.

You can open your .htaccess file, not see a redirect for a certain page, and assume there isn’t one.

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Another member of your team may have used JavaScript or a page meta-refresh, causing a redirect loop.

Tracking your redirects helps current and future SEO professionals avoid common redirect issues that can impact your site’s traffic and revenue.

You should also have protocols in place that require all new redirects to be tested and verified to make sure they are working properly.

Wrap

Site redirects are a powerful tool that helps shape your traffic and can be used to improve user experience. As your site grows in size and complexity, it’s likely that you will need to use redirects at some point.

Avoiding the key mistakes above can help you avoid costly and time-consuming issues in the future.

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Fuzzy’s Taco Shop Introduces Hatch Green Chili Taco to Menu for a Limited Time

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IRVING, Texas – (COMMERCIAL THREAD) – Fuzzy’s Taco Shop announces the addition of Taco Chili Green Hatch à la carte, available for a limited time. The new taco brings a savory blend of hot and tangy notes from seasonal Hatch peppers to perfectly complement Fuzzy’s popular Grated Spicy Pork.

Hatch Green Chili Taco features shredded spicy pork or shredded chicken with Fuzzy’s signature garlic sauce, avocado slices, feta and cilantro with a homemade Hatch green chili sauce on a tortilla of hot flour.

Guests will be able to sample the new taco at any participating Fuzzy’s Taco Shop from Wednesday July 21 through Sunday August 29.

“We are excited to add Hatch Green Peppers to our menu for the first time, especially when they are in high season and in high demand,” said Laura Purser, vice president of marketing. “The taco has a great blend of flavors, and our fans will appreciate the balance of avocado and feta with the warmth of Hatch green chili.”

The taco is available for a limited time for dinner, take out, and delivery (if applicable). Skip the line with Fuzzy’s online ordering placed through the Fuzzy’s Taco Shop website and app.

Meet at Fuzzy’s Taco Shop every Friday until August 27e to enjoy cool prizes and awesome rewards with every visit. The Hatch Green Chile Taco is the perfect addition to Fuzzy’s all-day happy hour specials * and Reward members can win big with special prizes for every Friday purchase made through the app or by scanning their receipt.

Follow Fuzzy’s Taco Shop on Instagram and Facebook for your daily sharing of good vibes and craving images. Fuzzy’s Taco Shop has nearly 150 franchise and corporate stores in 18 states. For a complete list of locations, please visit www.FuzzysTacoShop.com.

* Happy Hour rates apply to certain items at participating stores.

About Fuzzy’s Taco Shop:

Founded in 2003 near the Texas Christian University campus in Fort Worth, Fuzzy’s Taco Shop® is a fast-paced, casual restaurant serving Mexican fare with a Baja twist. The relaxed atmosphere pairs perfectly with the iconic Baja-style tacos, the famous chips and queso and the frozen drinks always served at a fresh price. With nearly 150 franchised and company-owned stores in 18 states, Fuzzy’s Taco Shop was ranked Best Food Franchise 2021 and Best Cultural Franchise 2021 by Franchise Business Review, recognized in the Entrepreneur’s 2021 Franchise 500 Ranking and the # 10 “Fastest Growing Chains” by Nation’s Restaurant News in 2018, and was included in the Franchise Business Review “Top Franchises” list in 2017. For more information About the franchise, please visit www.MyFuzzys.com.



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Indian food delivery startup Swiggy raises $ 1.25 billion led by SoftBank and Prosus – TechCrunch

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It took SoftBank several years, but the Japanese investment giant is now ready to bet on the Indian food delivery market. Swiggy announced on Tuesday that it has closed a $ 1.25 billion funding round led by SoftBank Vision Fund 2 and Prosus Ventures.

The new funding round, a Series J, includes the $ 800 million investment that the Bangalore-based startup disclosed to employees earlier this year. (SoftBank alone invested $ 450 million in the new round.) The new round, which Swiggy says has been “largely oversubscribed,” gives the six-year-old food delivery startup a post-money valuation of $ 5.5 billion.

TechCrunch first reported on Swiggy’s engagement with SoftBank and the proposed valuation of $ 5.5 billion in mid-April. Qatar Investment Authority, Falcon Edge Capital, Amansa Capital, Goldman Sachs, Think Investments and Carmignac and existing investors Accel Partners and Wellington Management also participated in the new round.

Swiggy said the new funding round shows the turnaround it has shown in recent quarters. Like many other startups, Swiggy has been hit hard by the pandemic. The startup said its recent gamble to expand into grocery delivery and the pickup and drop-off service has paid off. The value of the orders he is currently processing is 30% higher than before Covid, he said.

“The participation of some of the world’s most visionary investors is a huge vote of confidence in Swiggy’s mission and ability to build a sustainable and iconic business out of India. The breadth of food delivery to India is huge and over the next few years we will continue to invest aggressively in the growth of this category, ”Sriharsha Majety, Managing Director of Swiggy, said in a statement.

“Our biggest investments will be in our non-food businesses which have seen tremendous consumer love and growth in a short period of time, especially in the last 15 months of the pandemic. I believe the next 10-15 years will provide a unique opportunity for companies like Swiggy as India’s middle class grows and our target segment for convenience reaches 500 million users.

The new investment comes at a time when Indian startups are raising record capital and a handful of mature companies are starting to explore public markets. Zomato, Swiggy’s main rival in India, raised $ 1.3 billion in its initial public offering last week and financial services startups Paytm and MobiKwik also filed for an initial public offering.

At stake is the Indian food delivery market, which analysts at Bernstein expect to be worth $ 12 billion by 2022, they wrote in a report to customers earlier this year.

A third player, Amazon, also entered the food delivery market in India last year, although its operations are still limited to parts of Bangalore. In a virtual conference ahead of the IPO last week, Zomato executives dismissed Amazon as a serious competitor for now. “There is no major impact on Amazon’s market share so far,” said the company’s chief financial officer.

For SoftBank, a staple of the Indian startup ecosystem, this is the first time that it has bet on a food delivery player. The Japanese conglomerate has supported Indian startups in several categories, including e-commerce (Flipkart, Snapdeal, Meesho, Lenskart, Firstcry), ridesharing (Uber and Ola) and edtech (Unacademy). SoftBank has invested in several food delivery startups around the world, including DoorDash and Uber Eats. Prosus Ventures, one of the early investors in Swiggy, has also supported several food delivery startups around the world.

“Since its inception, I have had the privilege of watching Swiggy implement its vision of becoming the leader in the convenience economy. The focus on consumer enjoyment, product innovation and ecosystem support has made Swiggy a compelling digital experience in India. They have the railways in place to allow multiple businesses to reach the new age consumer on a daily basis, and food delivery is just the beginning, ”said Sumer Juneja, partner at SoftBank Investment Advisers, in a statement. communicated.

Swiggy said it will deploy the fresh funds to accelerate its “multi-year strategy” of growing its core food delivery business and creating new food and non-food adjacencies this year and beyond.

Further reading: Swiggy starts pilots on a #OrderDirect (The CapTable) product.


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Unemployment rate drops to 3.7% in state – The Journal Record

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New figures released by the Oklahoma Job Security Commission and the US Department of Labor show that Oklahoma’s seasonally adjusted unemployment rate fell to 3.7% in June, ranking l State with the eighth lowest unemployment rate in the country.


Oklahoma Job Security Commission United States Department of Labor