In an attempt to build a resilient African continent with resourceful youth, Hyperlink Africa trains African youth in essential digital marketing skills to boost the African economy.
“However, Ghana and most African countries are rapidly adapting to the new media revolution, and there is a need to train more young people in the field of digital marketing where young men and women would contribute in building new media. ‘a vibrant continent,’ said Mr. Bright Tenbil, Founder of Hyperlink Africa pointed out.
According to him, digital marketing plays a major role in the development of the African economy, and as part of supporting young people in Africa, Hyperlink Africa launched the Africa Digital Marketing Youth training in February to equip young people in marketing for free. digital.
The training, which started in February, was held over two days at Ghana Tech Lab in Accra with more than 20 participants in Accra, he said.
He noted that 3 other editions were hosted online with more participants from Rwanda, Kenya, Zambia, Nigeria and Ghana, where these editions took over 200 participants through the basics of digital marketing with certification .
The program had hosts like Abdul Rahman Latif; Digital Marketing at MTN Ghana, Ameyaw Debrah; Renowned blogger, Ibukun Onitiji; Head of Digital for Nestlé Central and West Africa, Bright Tenbil; CEO of Hyperlink Africa, Rhoda Odoi; Hypernet CEO, Shepherd Mottey; SEO Expert and Kobby Kyei; Blogger, reiterated Mr. Tenbil.
Some areas of training highlighted by the program include introduction to digital marketing, digital marketing in the corporate world, SEO basics, starting a digital marketing agency, digital marketing strategies and other topics related to digital marketing.
The main curator of the project; Bright Tenbil shared how the training had an impact on the participants. In a review of feedback, most participants rated the training and an excellent initiative of Hyperlink Africa.
He assured clients that the monthly training promises to have more equipped facilitators in the next session, and mentioned that any young person looking to improve their digital marketing skills could join the next session via hyperlinkafrica.com/adm.