If you’re reading this, chances are you have an urgent need to see traffic flow to your site. The thing is, though, that stellar search rankings don’t happen overnight, nor should they take longer than usual.
You have untapped resources to help your website appear on the first pages of search engines. But as you may know, traditional search engine optimization strategies may not apply or be as useful in this new era. To better understand what you need to do, here are four SEO growth hacks for startups to dominate search results.
1. Improve the on-page experience
Conventional wisdom suggests that factors like domain age or backlinks can improve the on-page experience. While this may hold some truths, there is more to enhance the on-page experience than meets the eye. To dominate search results, there are aspects you should consider optimizing. These include:
- Improved page loading speed
- Improved titles and improved description copies to increase click-through rate (CTR)
- Ensure the mobile compatibility of your site
- Include social signals on site landing pages
- Make your site easy to navigate
2. Invest in influencer marketing
Before you get distracted with what is influencer marketing and is not, you must first consider what it can do for your startup.
Essentially, you will need to identify the right influencers within your niche, strategically position yourself within their sphere of influence, and return a favor or two because nothing is free. This can go a long way towards improving your organic and inorganic dominance.
3. Hire a dedicated team of SEO specialists
Now more than ever, SEO specialists have become game changers in an ever-changing digital market space. And with search algorithms changing so frequently, SEO is literally becoming more and more complex for business owners to tinker with.
Luckily, professional minds and hands are there and ready to help you out for a fee if you care to look. Hiring a team of SEO experts can go a long way in increasing your profit margins and ROI.
Still, not everyone with an SEO job description or title will be fully familiar with SEO best practices.
That’s all the more reason to get your facts straight before hiring someone. You will need a team that will help you dominate the leaderboards as soon as possible and as described by the Online Marketing Gurus, the use of clear, laser-focused strategies should not be swept under the rug. Hiring highly experienced professionals to propel your SEO strategies has many benefits, some of which include:
Hiring a team of SEO specialists gives you plenty of leeway. Most specialists in this field have what is called a multi-pronged approach when it comes to helping your startup scale. This can include viral marketing, social media building, or blogging.
An expert SEO agency is results oriented
Reputable SEO companies that have a name to protect will first and foremost analyze your website before implementing any techniques. These pre-audits are a great start as they help provide insight into the best strategies to use.
Full access to SEO tools
If you manage your SEO in-house, that likely means you’ll be limited in terms of the SEO tools you can access. On the other hand, hiring an SEO agency means you will have access to some of the best SEO tools, possibly at a lower cost.
4. Understand your competitors
To build a successful business, whether offline or online, you must never underestimate your competition. There’s a good reason why they do better, rank better, attract the right audience, and why they have higher conversion rates. Carefully consider things like their keyword usage, content quality, and backlink strategies, among others.
Ranking higher and dominating search results will not always be an easy task. You have to put in the work if you want to be ahead of your competition. For startups, this means coming up with reasonable and executable strategies when optimizing for search. The above SEO hacks can be a great starting point for your business.